Tag Archives: advertising

That doesn’t seem right: Clorox has dangling modifier issues

I’ve been watching the Mad Men marathon on AMC today, and they’ve shown an ad for Clorox Bleach several times.  I’ve seen the ad before, but never really paid much attention to it.  Perhaps it was the effects of watching a show about advertising, but I ended up paying closer attention to it than normal and realized that, well, someone didn’t give the thought to the copy they probably should have.

Jim is confused.  Continue reading

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Filed under grammar, that doesn't seem right